Students looking for a good quality
education are paying the price of their greedy or poor public school districts.
As public school funding are becoming scarcer, more and more schools are getting
partnerships with corporations.
Our classrooms, which used to be a safe haven, are now polluted with
advertisements, clouding the minds of innocent naïve students with
consumerist’s thoughts. Gary Ruskin and Juliet Schor’s article Brainwashing
Consumers and Children: The Dangerous Spread of Commercialized Culture,“ By
2000, 94 percent of high schools allowed the sale of soda, and 72 percent
allowed sale of chocolate candy. Energy, candy, personal care products, even
automobile manufacturers have entered the classroom with "sponsored
educational materials" that is, ads in the guise of free
"curricula"”. Fast food corporations infected public schools and the
rise of child obesity infected society. Corporate America is already guiding
our judgments outside of schools; we should not have it distracting our
students with its negative consumerist ideologies. Corporations and the
education should not be partners because they have contradictory ideals. The education
system is used to eliminate ignorance where as corporations are fed by
ignorance.
Corporations are taking advantage
of the current economic problems facing our public school system to gain more
consumers and our greedy government is to blame. As our fiscal crisis worsens
our government is brainwashing children to fix the recession. America has
earned a title for being home of the biggest corporations worldwide. This may
be beneficial for our economy, but it is creating a new generation of materialists,
consumers, diabetics, and obese people. “Children are inundated with
advertising for high calorie junk food and fast food, and, predictably, 15
percent of U.S. children aged 6 to 19 are now overweight” (Ruskin and Schor).
The mental and physical health of our students is at risk. our education system really needs to start making reforms to their partnerships or they have to cancel their partnerships completely.
Corporate sponsorships can
ultimately undermine critical thinking skills. When students in Arroyo High
School see Burger King, Subway, and Snapple on their campus they do not think
of the damage it can do to their mental and physical state. Their only thought
is “that burger and cookie that Samantha is eating looks really good. I’ll go
buy one too”. Alex Molnar, lead author of the report and a research professor
at the University of Colorado Boulder states, "The goal of it is to become
more integrated into the pattern of everyday school life, so it's hard to tell
where the advertising begins and ends. … These businesses are there
for the kids? No, they're not. They're there for themselves; they're there to
make money”. It is evident that their main goal is to provide society with naïve
consumerists. Corporations entering school can care less about what damaging
advertisements they put up on campuses. They simply want to make money and
create a new generation with this same ideology.
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